Two 90-day campaigns · 78 reels · 8 lead magnets · one plan. Mee pakkana, launch varaku.
Pre-launch
0%
Health campaign (posted)
0/39
Term campaign (posted)
0/39
Overall
0%
Health launch (Mon):Term launch (Mon):
Phase 0 — Pre-launch checklist
Phase 1 — Health campaign
13 weeks · 3 reels/week · Sunday metrics review · decision gates at weeks 3, 6, 9, 12. Tick Shot when filmed, Posted when live.
Phase 2 — Term campaign
Starts right after health. Death-adjacent reels (11, 21, 28, 31): re-check tone guardrail before posting — fear must resolve into love/plan in the same reel.
Recurring operations (every week, both campaigns)
These don't get checked off — they're the rhythm. The weekly metrics checkbox lives inside each week above.